Diageo is proud of its brands and its commitment to setting the standard for social responsibility and responsible marketing. Over the past decade, we've worked closely with governments, the public health community and licensing authorities-plus other beer, wine and spirit producers-to help develop policies and initiatives that promote responsible drinking and discourage alcohol misuse. An innovative resource developed by Diageo is, a website intended to help combat alcohol misuse and promote responsible drinking through the sharing of best practice tools, information and initiatives. It contains loads of resources about the effects of alcohol on the body, ways to talk to your kids about alcohol, and helpful hints and tips for hosting parties and much, much more. The Century Council to the Foundation for Advancing Alcohol Responsibility (FAAR) is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making when drinking alcohol. Its innovative programs such as the b4udrink educator and Girl Talk aim to get young people, especially, to think about the choices they make. The Centrury Council to the Foundation for Advancing Alcohol Responsibility is sponsored by Diageo and other leading distillers in the U.S.


United States The Century Council
Australia Drinkwise
Canada Educ'alcool
Czech Republic Form-psr
Denmark GODA
Europian Union The European Forum for Responsible Drinking
France Entreprise et Prevention
Hungary Hungarian Association for Responsible Alcohol Consumption (HAFRAC)
Ireland MEAS - Mature Enjoyment of Alcohol in Society
Ireland DrinkAware (Ireland)
Malta The Sense Group
Mexico FISAC
Netherlands STIVA
South Africa ARA
Spain Fundación Alcohol y Sociedad
Taiwan Taiwan Beverage Alcohol Forum
United Kingdom The Portman Group
United Kingdom DrinkAware (UK)


  • We get that it's a party. But everybody - guest and host- needs to keep some simple rules in mind.
  • Real hosts go pro. Hire a real bartender to mix drinks and serve responsibly.
  • Show the designated drivers some love. Nothing's worse than two-liter bottles of flat cola, so whip up a non-alcoholic punch or two.
  • Make sure somebody has numbers for the cab company.
  • Plan a graceful exit. Think about how you're going to get home before you leave home.
  • Talk with your mouth full. Eating before or while you're drinking slows alcohol consumption.
  • Pass on the salt lick. Salty snacks make people drink more, so don't be afraid to bake a cake.
  • Be aggressive. If you're hosting, grab your guests' car keys and be smart about who gets them back.
  • Time really is on your side. It's the only fool proof method for sobering up, so stop serving or drinking at least an hour before the party's over.

Captain Morgan Rum.